Increase sales with a digital marketing strategy that is aligned with your customer’s buying journey
We utilize the BASE3model. BASE3 is a digital marketing framework that utilizes your customer’s decision-making process, algorithms, and the channels you use for communication.
Digital Marketing Services:
Overall Strategy
BASE3 Assessment
We take a look at your customer’s entire journey in detail, and identify what structure needs to be in place so that you have digital touchpoints leading them to making a purchase from you. We will present you with a full recommendation for your entire digital presence.
Campaign Assessment
We examine your existing advertising campaigns, or identify new ones that will achieve your goals and result in leads for your business.
Traffic Assessment
We will look into your current website traffic and search records to identify any changes that need to be made in your content or with your website.
Assessment from $2500
Google, LinkedIn & Facebook Ads
Awareness Ads
Do you want to reach people who don’t yet know you exist? Using our framework, we will identify audience segments to target with brand awareness ads.
Consideration Ads
Do you want to get found by people who are specifically looking for your product or service? We examine your site analytics and do a competitive analysis to identify how to craft a campaign that puts you in front of the right people at the right time.
Retargeting Ads
Are you getting traffic but not as many leads as you wish? It can take 21 times that a person is exposed to your brand before they make a purchase. We can set up a campaign that shows your ad to people who have visited your website.
Monthly Packages from $1500
Social Media Marketing
Customer Journey Focused Content
Social media Platforms have the customer decision-making process integrated into their algorithms. You should be creating content for your customer’s entire journey. We can identify what content will give you exposure to new people, or that will encourage people who know about you already to decide to buy from you.
Monthly Packages from $1500
AWARENESS
CONSIDERATION
DECISION
SEO
Back-End SEO
Is your website set up properly so that Search Engines can easily determine who you are and what you do? We can apply best practices to the hidden area of your site that only search engines read such as meta tags for your images and pages.
Content SEO
Do you have content on your website that establishes you as an expert in your field? Do you have web pages that are dedicated to the various levels of your customer journey? We will take a big-picture look at your website content and back-end to ensure that you are poised for discovery in organic searches.
Tune-up from $1500
Monthly Packages from $1500
The Human Decision-Making Process
The following illustrations show Jasmine, an Ai engineer, going through the process of finding a way to exercise that she can enjoy.