What Every Website Needs – 2018
What every website needs
Updated For 2018. Every website is as unique as the company it represents. There are, however, certain features that need to be in place in order to take full advantage of your online presence. Below I have outlined a list of must-haves and best practices for your website and web presence. People are reading your websites, but so are search engines, and you need to have your site ready for both audiences. Your needs are unique, but all sites should have these implemented at a minimum.
Pro Must Haves
AMP Pages For Mobile Phones
Structured Data & Rich Cards for Search Engine Presentation
Content Delivery Networks (CDN) for Fast Sites
SSL – Extended Validation Certificate -Contains Org Name
Home Page Content
Tag Line/Mission Statement
Clear description of services written in text
500 Words utilizing relevant key words
Relevant Imagery With Descriptive Alt Tags
Phone # that is clickable
E-mail Address that is clickable
Social Media Links (see below)
License #, Memberships, affiliations (if relevant)
Call To Actions – Throughout Site
Main Product purchase link/sign up
Relevant page titles (Important for SEO)
Well-written content with relevant keywords and key phrases throughout
Images with relevant file name titles and descriptions
You MUST have a mobile friendly website.
Favicons and icons – multiple sizes: read here >
“Open Graph” thumbnail code – image set for Social Media
Meta Tags For SEO
Site Map Submitted to Google
Indexed with Google – verification
User name NOT “admin”
Google Drive – for back-ups & doc storage
Google Webmaster Tool account
Google Keyword Tool account
Social Media Must-Haves
Facebook Business Page
LinkedIn Business AND personal
Google+ page and registration of address
Yelp Listing for your business
Lead management & CRM
By now, most users don’t want to have to tell you information that you should already know. You need a sophisticated CRM system that builds a profile for each of your customers so that you can provide the customized service that they expect in a big data age.
The Future Bright So-Cast Model
To save time and efficiency, your Social Media Broadcast (So-Cast) should be automated in the following way: when you add new content to your site, you should be able to post that content to Facebook and LinkedIn plus other social media sites with one click. Additionally, your newsletter should be set up to link to your website so that you can easily select articles from your website for your newsletter. You should then be monitoring your web traffic using Google Analytics and modifying your content based on that data.
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