What Every Website Needs – 2018

What every website needs

Updated For 2018. Every website is as unique as the company it represents.  There are, however, certain features that need to be in place in order to take full advantage of your online presence.  Below I have outlined a list of must-haves and best practices for your website and web presence.   People are reading your websites, but so are search engines, and you need to have your site ready for both audiences.  Your needs are unique, but all sites should have these implemented at a minimum.

Pro Must Haves

AMP Pages For Mobile Phones

Structured Data & Rich Cards for Search Engine Presentation

Content Delivery Networks (CDN) for Fast Sites

SSL – Extended Validation Certificate -Contains Org Name

Home Page Content

Logo

Tag Line/Mission Statement

Clear description of services written in text

500 Words utilizing relevant key words

Relevant Imagery With Descriptive Alt Tags

Phone # that is clickable

E-mail Address that is clickable

Testimonial(s)

Social Media Links (see below)

License #, Memberships, affiliations (if relevant)

Copyright

Call To Actions – Throughout Site

Newsletter Sign-Up

Main Product purchase link/sign up

Facebook Share

Twitter Share

Website Content

Relevant page titles (Important for SEO)

Well-written content with relevant keywords and key phrases throughout

Images with relevant file name titles and descriptions

Design

You MUST have a mobile friendly website.

Techie Stuff

Favicons and icons – multiple sizes: read here >

“Open Graph” thumbnail code – image set for Social Media

Meta Tags For SEO

Site Map Submitted to Google

Indexed with Google – verification

User name NOT “admin”

Webmaster Tools

Weekly back-up

Google Drive – for back-ups & doc storage

Google Analytics

Google Webmaster Tool account

Google Keyword Tool account

Social Media Must-Haves

Facebook Business Page

LinkedIn Business AND personal

Google+ page and registration of address

Google+ Reviews

Yelp Listing for your business

YouTube Channel

 Lead management & CRM

By now, most users don’t want to have to tell you information that you should already know.  You need a sophisticated CRM system that builds a profile for each of your customers so that you can provide the customized service that they expect in a big data age.

 

 

The Future Bright So-Cast Model

To save time and efficiency, your Social Media Broadcast (So-Cast) should be automated in the following way:  when you add new content to your site, you should be able to post that content to Facebook and LinkedIn plus other social media sites with one click.  Additionally, your newsletter should be set up to link to your website so that you can easily select articles from your website for your newsletter.  You should then be monitoring your web traffic using Google Analytics and modifying your content based on that data.

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