Our Projects Have Four Phases


Phase I:  Discovery

Phase II:  Design

Phase III: Build

Phase IV:  QA and Launch


Phase I: The Discovery Phase

Wendy Louise Nog, Founder, your guide on your journey to having a web presence.

Wendy Louise Nog, Founder, your guide on your journey to having a web presence.

Step 1: Reach out to us by calling Founder and Creative Director Wendy Louise Nog, MSTM

Creative Director | Wendy Louise Nog | [email protected] | (415) 275-0970

Step 2: Wendy will have a brief consultation with you by phone or in person to get a general idea of what your needs are, and to identify a “Scope of Work”.

Step 3: Wendy will discuss your project with the Future Bright team, and use their input to prepare a rough estimate for you to review and discuss.

Step 4: Once a final Scope of Work and costs are identified, a final estimate will be generated and sent to you for approval. Upon your approval of the estimate, we will send you an invoice for a 50% deposit. After a design is approved, a second invoice is sent for 25% of the estimate, and the final estimate is sent after the site has been launched.

Step 5: Activate Project Start-Up Sequence! Wendy informs her team that the project is officially on the books. Your project is put in motion, and goes through a project start-up sequence. You will receive multiple e-mails throughout that sequence including notification of the creation of a client hub on the Future Bright website, a Google Docs drive, and a Basecamp project.

Step 6: A master Website Development Documentation document is created, and we begin to collect critical information from you such as social media accounts, domain name registration and website hosting accounts, and we also ask you to do a SWOT analysis of your business and website as well as provide us with your competitors, and websites that you like.

Phase II: The Design Phase

Step 7: Typically you are presented with three design comps. You pick one, or a combination of several that we refine, and you can do two additional reviews.

Design Process With Comps and Final

Phase III: The Build Phase

Step 8: We launch your shell site on a development server, and implement the design either with dummy content, or content that you have ready or is already on your existing site.

Step 9: We put together all of the pieces, from SEO to Social Media, new content, your newsletter sign up and system, and more.

Step 10: Final Content!  We have found that what takes the longest is for our clients to produce final content.  We will help you to move through this process.

Phase IV: The Testing, QA & Launch Phase

Step 12: Testing & QA – we run through an extensive QA list to ensure that as we build your site, nothing is overlooked. You will be a part of this process as well.

Step 13: Launch! This is usually done over the weekend when traffic is slow, or at night. Over the next couple of days we continue to go through the site to test that everything is working. After launch, the final payment or installment is due.

Dee Moffett

Step 14: Training! Training usually starts long before launch, as it is a great opportunity for you, the client, to learn how to work on the site before it is live. After the site is launched, we ensure that you have total control of your site and understand how it works and how to manage it. Typically we have the home page set up so that you can easily swap out new and fresh content continuously.

Step 15: Project Review – It is important that we get your input on how the project went so that we can learn how to improve our process, and to support you moving forward.

then…measure, monitor, and respond!

Give me a call and we can talk about what your goals are. This can be by phone or in person. My hope is that I can at a minimum, point you in the right direction! –Wendy